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As you move from a simple dollars-for-hours, “I do whatever you need” business model into a more intentional model, you may want to create an offer suite. This gives your ideal client several very clear ways to work with you at varying price points. Below, play around with your potential offers, always bringing them back to how they will help provide your ideal client with some kind of relief or transformation.
It also helps to go on a listening tour as you fill this out: Talk to people who would fall into that “potential client” category. Ask them what they’re struggling with and listen to the language they use, then record that information below.
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| Who is your ideal client? | |
|---|---|
| What problem(s) is your ideal client having? | |
| What fixes do they say they need? | |
| How does your skillset help to solve that problem? | |
| What are a few services you could offer them that might solve their problem? | |
| What transformation(s) or fix(es) do you provide? |
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Let’s go deeper. You can view a version of Jenni’s Offer Action Plan here, to help get your wheels turning. (Note that this is an older version of Jenni’s offer suite, but still a great example.)
Below, add your ideas for possible ways you might help your ideal client. List everything from freebies (lead magnets) to high-ticket (more expensive) programs. It’s important to have an offer menu that gives people ways to enter in at many different price points.
Possible sizes and shapes of offers include: Multi-day challenges, masterclasses or workshops, audio programs, PDFs, digital courses, content packages, group programs, memberships, strategy calls, 1-1 coaching or consulting, retainer programs, masterminds, and beyond.
*Note that for some business owners, most offers will be bespoke! This is common in an agency model, or a consultant working on retainer. Many freelancers also take this approach. If that’s the case for you, create a SERVICE MENU instead, which is a list of all the things you could possibly offer, like an ala carte menu. Once you’ve made that list, cross out the things you hate doing and circle the ones you love. That’s your service menu!
If you prefer to build an offer suite, use the exercise below.*
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| Price | Program/ offer name | Description | Size/ shape of the offer | What problems it solves for your clients |
|---|---|---|---|---|
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Pick one offer to build out (or refine) for the rest of the CREATE program. Break that big item into many smaller items to help yourself embrace steady momentum and avoid overwhelm! If you’ve never built a program, start small with a free resource that would really help your audience with one of their key problems.
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| The program or offer I’d like to build is: | |
|---|---|
| How I’d explain it to people: | |
| What problem it fixes for them/ what transformation it provides: | |
| When I’d like to launch it: |
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Now break that program down into 3 phases. (Often these are: Research, build, launch. But you pick the themes and words that resonate for you!) Below each of these 3 phases, list all the action steps you can think of that belong in this phase. Again, you can look at Jenni’s Action Plan as an example. Keep these steps small!
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| PHASE 1 [THEME] STEPS: | PHASE 2 [THEME] STEPS: | PHASE 3 [THEME] STEPS: |
|---|---|---|
| [TIME FRAME] | [TIME FRAME] | [TIME FRAME] |
To wrap things up, share why this program or resource is worth building: